Welcome friend! Our story is born from a love of all things whimsy and wild. And while yes I could put here something motivational or something that poetically describes what our business is but the real foundation is us. The story of us to let you know who we are and why we WANT to do this. So here we wrote little blips of our life for you to read and enjoy <3 This is us.
Fashion has always been my first language. Growing up in Orange County in the 90s, I found inspiration in Cher and Ty from Clueless. I spent countless afternoons window shopping at Fashion Island, soaking in every trend and dreaming about my own style journey.
As a teenager, I took that dream seriously. I studied at the Fashion Institute of Design and Merchandising and got my first taste of retail at the Gap and Wet Seal. Those experiences taught me the joy of experimenting, pushing boundaries, and finding confidence through clothing.
At 24, I became a mother to my one and only daughter. Raising her opened my heart to an entirely different version of self-love. I began to understand that loving myself wasn’t only about how confidently I showed up in the world. It was also about caring, and honoring my own needs. Motherhood taught me that self-love can be quiet and sacrificial, but it can also mean choosing yourself and becoming the woman you want her to see.
In my 30s while my daughter was still young, I returned to retail working at Kohls. Immersing myself in the evolving industry during this chapter of my life gave me a fresh new wave of inspiration. It was also during this time I heavily fell in love with pin-up fashion. Its bold, and timeless unapologetic glamour spoke to me deeply. It wasn’t just about the clothes; it was about empowerment, confidence, and embracing femininity. Now, in midlife, my style has evolved into something freer and more personal; with a mix of creativity, comfort, and a little flirty edge. I’m still pushing the limits, still embracing self-expression, and still inspired by the idea that fashion can always speak louder than words.
Growing up moving cities and states every couple years, my clothes became my way of making a first impression before I even said a word. Starting at a new school in a new city? Cool, I’d show up in something that told my story for me. While my mom was my ultimate style icon, she was also my blueprint for confidence and owning your space. She taught me early on that clothes weren’t just about looking presentable; they were your armor, your art, and your identity. Raised in a house where female celebrities like Meryl Streep, Frida Kahlo, Lucille Ball, and countless others were considered icons, I developed a love for contrast: polished feminine meets punk, classic grunge, and always a little unexpected. While my mom was mastering pin-up glam, I was too busy raiding her closet for vintage leather, platforms, and anything with attitude.
Fast forward a couple years and then life threw me a beautiful curveball. I had my son Fin, at 18. Everything had changed; and yet in many ways, I became even more me. Navigating motherhood while still carving out my own voice has been raw, chaotic, and ever unceasing. But my style is how I still show up for myself. Some days it looks like oversized tees and combat boots, other days it’s bold prints and crazy jewelry. Either way it’s mine. And now in my 20s, I’m not claiming to have it all figured out (obviously); But I am claiming my space loudly, authentically, and unapologetically. Because for me, fashion isn’t about performance, it’s about showing the world who you are before they try to tell you who to be.