Welcome friend! Our story is woven with magic, born from a love of all things whimsical and wild. These aren't just garments or just another wanna-be brand, our clothing is for the modern free spirit, they're an expression of the wild and wonderful soul inside us all, specially curated to be in your closet. Our brand focuses on wellness, self-care, and positive messaging so every soul has a chance to thrive. This is the story of us.
Fashion has always been my language. Growing up in Orange County, California, I found inspiration in Cher and Ty from Clueless. I spent countless afternoons window shopping at Fashion Island, soaking in every trend and dreaming about my own style journey.
As a teen, I took that dream seriously, I studied at the Fashion Institute of Design and Merchandising and got my first taste of retail at the Gap and Wet Seal. Those experiences taught me the joy of experimenting, pushing boundaries, and finding confidence through clothing.
In my 30s, I fell in love with pin-up fashion. Its bold, woman-forward silhouettes and unapologetic glamour spoke to me. It wasn’t just about clothes, it was about empowerment, confidence, and celebrating femininity.
Now, in midlife, my style has evolved into something freer and more personal: a mix of creativity, comfort, and a little flirty edge. I’m still pushing the limits, still embracing self-expression, and still inspired by the idea that fashion can speak louder than words.
My mission is simple: to inspire others to grow in confidence through self-love, self-care, and style that reflects who they are, without compromise. Fashion is more than fabric; it’s a mirror of the soul, and I believe everyone deserves to shine in their own way.
I’ve never stayed in one place for too long, except when it comes to knowing who I am through style.
Growing up constantly on the move, fashion became my way of making a first impression before I even said a word. New school, new city? Cool, I’d show up in something that told my story for me.
While my mom was my ultimate style icon, she was also my blueprint for confidence, creativity, and owning your space. She taught me early that clothes weren’t just about looking good, they were armor, art, and identity. Raised in a house where Cher Horowitz and Elle Woods were both considered icons, I developed a love for contrast: polished meets punk, classic with a twist, and always a little unexpected. While my mom was mastering pin-up glam, I was raiding her closet for vintage leather, platform heels, and anything with attitude.
Then life threw me a beautiful curveball. I had my son, Finley, at 18. Everything changed, and yet, in many ways, I became even more me. Navigating motherhood while still carving out my own voice has been raw, chaotic, and powerful. Style is still how I show up for myself. Some days that looks like oversized tees and combat boots, other days it’s bold prints and black lipstick. Either way, it’s mine.
Now at 20, I’m not claiming to have it all figured out. But I am claiming my space. Loudly. Authentically. Unapologetically.
Because for me, fashion isn’t about perfection, it’s about showing the world who you are before they try to tell you who to be.
At the heart of this brand is us. A mother and daughter, building something together out of love, resilience, and a shared belief in the power of self-expression. Our relationship has always been our safe place. Think the Gilmore Girls, we’ve grown up side by side, laughing, learning, and leaning on each other through every chapter. This business isn’t just about clothes. It’s about creating a space where people feel seen, worthy, and strong. Just as they are.
Fashion was always our language, but now it’s our way of giving back. After everything we’ve been through, moving, growing up young, becoming a mom myself, this journey is deeply personal. We know what it’s like to question yourself, to rebuild, to try again. That’s why we’re here: to help others find confidence, joy, and identity through style, just like we have. This is bigger than us, it’s a love letter to anyone who’s ever needed a reminder that they are already enough.